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50 BUSINESS PROMOTION IDEAS

Advertise in the classified advertising section of your community or local newspaper.

Advertise in the Yellow Pages or Thomson Local

Advertise on a supermarket trolley

Approach your prospective customers over the phone.

Approach your prospective customers in person.

Approach your prospective customers through the mail.

Be a guest speaker at seminars and present on your area of expertise.

Be a guest speaker on radio talk shows.

Build and maintain a customer mailing and contact list on database software.

Build your image with well-designed letterhead and business cards.

Design a brochure that best explains the benefits of your services.

Design a mail order campaign.

Design a point of sale display for your product.

Design a telemarketing campaign.

Design an image building logo for your company.

Design and distribute a quarterly newsletter or an industry update announcement.

Design and distribute company calendars, mugs, pens, note pads, or other advertising specialities displaying your company name and logo.

Design and distribute a free "how to do it" handout related to your industry (e.g. Tips for conserving energy in your home).

Design buttons, transfers and car stickers or balloons with your company name, logo or slogan.

Design T-shirts displaying your company name and logo.

Explore cross promotion with a non-competing company selling to your target market.

Explore the costs of advertising in newspapers, magazines, on radio, television, billboards, bus shelters and benches. Refer to the publication British Rates and Data (BRAD) for some of this information.

Explore ways to share your advertising costs using cooperative advertising.

Follow up customer purchases with a thank you letter.

Follow up customer purchases with Christmas or birthday cards.

Have your company profiled in a magazine or newspaper that is read by prospective customers.

Hire an advertising agency or public relations firm.

Hold a promotional contest.

Hold a seminar on your service, product or industry.

Include promotional material with your invoices.

Look for prospective customers at trade shows related to your industry.

Look for prospective customers in associations related to your industry.

Look for prospective customers at seminars related to your industry.

Look for prospective customers in magazines and newspapers related to your industry.

Package your brochure, price lists and letter in a folder for your customers.

Place a pavement sign outside your store or office.

Place flyers on bulletin boards and car windscreens.

Place promotional notes on your envelopes, mailing labels.

Place signs or paint logos on your company vehicle(s).

Prepare a corporate video.

Prepare a list of product features and benefits to help you plan your advertising and promotional campaigns.

Prepare proposals offering solutions to your customer's needs

Provide free samples of your product or service.

Provide public tours of your company site or factory.

Sponsor a charity event.

Sponsor an amateur sports team.

Sponsor a cultural event through a community arts organisation.

Design a Web Site

Develop a link, or links, from your web site to others and vice versa

Develop a database of potential customers and telephone them to arrange a demonstration