This was designed and sent to people responsible for Road and Paving repairs for local councils - they were largely unaware that a new law had just come out preventing lifting of paving slabs by hand.

A The Headline captures attention because it tells them something they probably didn't know - in the form of a threat.

I The 'body copy' or text tells them why they should be interested and how this product can help them comply with the Law

D The 'bullet points' make them feel more comfortable about buying the product since it is

Manufactured in Britain

Fully Guaranteed

BS Compliant

A The final paragraph says for more information ... low committment, high response. We're not trying to sell them a product at this stage, simply finding out who is aware of their Health and Safety responsibilities and willing to consider doing something about it

small firms enterprise development initiative logo for small business development SFEDI endorsed web site
eXTReMe Tracker