Calculate the Return on investment for Direct Mail campaigns Return On Investment Calculator

Use this calculator to determine the ROI (Return on Investment) for any direct mail campaign. Just enter your program costs and projected program results under Input and click Calculate to instantly calculate the estimated ROI and other pertinent details like cost per item, cost per new customer, and more.Use this tool to test different sets of assumptions to see how your programme results might vary with different response rates and different conversion rates.

Input
How many items are you mailing?    
What are the total programme costs?  
Response Rate: What % response do you expect?   %
Conversion Rate: What % of those responders do you expect will buy?   %
How much do you expect each buyer to spend (on average)?  
 
Results
Number of Responders: Cost per response:  
Number of Buyers:   Cost per buyer/new customer:  
Total Revenue from Program: Cost per item sent:  
ROI:   %  
small firms enterprise development initiative logo for small business development SFEDI endorsed web site
eXTReMe Tracker